Strategic Advisor - Communication and User Experience

Tim May

Strategic Advisor - Communication and User Experience at Outonomous, and Creative Director at XPLANE. Helping translate Physical AI for everyone.

Tim May is an internationally recognized visual thinker, strategist, facilitator, and storyteller who has spent more than two decades helping organizations turn complex ideas into something people can understand, align around, and act on.

XPLANE

Creative Director

As Creative Director at XPLANE, Tim works at the intersection of visual communication, organizational strategy, culture, purpose, and change. His client work has included organizations such as Red Bull, Netflix, Boston Dynamics, Microsoft, Nike, Intel, Disney, UPS, and AstraZeneca. He leads teams working with Fortune 100 companies and serves as an ambassador for quality, voice, and brand. XPLANE describes his work as helping organizations simplify their thinking and communicate more compellingly around vision, strategy, culture, and process.

Earlier in his career, Tim directed work for organizations including Microsoft, Volkswagen, LEGO, Procter & Gamble, Nike Foundation, Autodesk, Shell, BP, Harley-Davidson, HP, Nokia, and Sony Ericsson.

The Challenge

Making the Enormous Understandable

At Outonomous, Tim advises on a challenge every ambitious technology company eventually faces: how do you make something technically enormous understandable to everyone?

Physical AI spans vehicles, robotics, safety, infrastructure, data, fleets, manufacturers, governments, and ultimately billions of people. Tim helps Outonomous translate that complexity into visual systems, stories, language, and organizational clarity that can move from an engineering team to a fleet operator to a global audience.

Purpose

For All Humans. For All Life.

Tim's relationship with Outonomous Founder & CEO Omar Mukhtar began years before Tim formally joined the company. Omar credits Tim's teaching on organizational purpose with helping him clearly articulate something that had driven his work for years: that autonomous technology should ultimately improve life for everyone. That thinking became deeply connected to Outonomous' mission: For All Humans. For All Life.

Craft

More Than 21 Years of Visual Communication

Tim brings more than 21 years of experience in visual communication and strategy, with expertise spanning visual thinking and storytelling, creative and art direction, culture-building, interactive design, team leadership, workshops, teaching, synthesis, and strategy.

He has worked with XPLANE since 2008 and has built a following among visual thinkers, facilitators, designers, and organizational leaders for his ability to create alignment among people with very different viewpoints.

Contribution

At Outonomous

At Outonomous, Tim advises on our mission to build the world's most scalable and capable Physical AI platform, bringing autonomy to every vehicle and mobility system on the planet. His role supports Outonomous as we scale from the first deployment toward 1 → 100 → 1,000 → 100,000 → 100,000,000 units across real-world environments, bringing that experience directly to how people experience, understand, and communicate a Physical AI platform designed to operate across vehicles, industries, and real-world environments.

Tim helps us make the complex clear, the mission human, and the future visible.

Links

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